Most B2B companies already use video to simplify complex topics, from explainer animations to case study films. But as audiences grow more demanding, static video is starting to fall short. The next evolution? Immersive and interactive video that doesn’t just tell a story, but lets the viewer step inside it. Why Interactive Video Matters in B2B Decision-makers don’t just want information; they want clarity, speed, and context. Interactivity allows them to: Explore only the insights most relevant to them. Switch between high-level overviews and granular detail. Engage on their own terms, rather than passively consuming. This shift turns video from a broadcast into a two-way conversation. Emerging Trends to Watch Interactive Data Stories Explainers are evolving into dynamic, clickable journeys. A consultancy’s survey results, for example, could become an interactive video where viewers drill down into findings by sector or region. Immersive Data Visualisation Complex systems such as energy grids, supply chains, financial markets can be mapped in 3D, allowing audiences to rotate, zoom, and explore. AR-Enhanced Communication B2B presentations will increasingly use AR overlays in video: think a climate NGO showing the projected impact of rising sea levels within  a real-world landscape. Branching Narratives Instead of one linear story, B2B videos will offer multiple paths. A CEO, a policymaker, and a technical lead could each navigate the same piece of content in entirely different ways. Looking Ahead In the next few years, B2B video will become: Adaptive : Powered by AI, serving different versions of the same story to different roles. Immersive : Moving from flat screens to AR/VR-enabled environments. Live :   Integrated with real-time data feeds so the story is never static. For brands that want to lead, the opportunity is clear: stop thinking of video as a one-way explainer, and start treating it as an interactive platform for exploration. Final Thought B2B leaders are already using video to make the complex simple. The next step is making it immersive, interactive, and unforgettable. Those who adopt these trends early won’t just inform their audiences, they’ll empower them to act. View our work: Lingaun Valley App

The tourism industry is undergoing a technological revolution, and at the heart of this transformation is Augmented Reality (AR) and Virtual Reality (VR). Immersive technologies are no longer just for gaming - they are changing the way we experience history, culture, and heritage. At Glasseye, we understand the power of engaging visual content, and nowhere is this more impactful than in tourist attractions and heritage sites. From recreating ancient civilisations to enhancing museum visits, AR & VR allow us to step into the past and experience history like never before. So how is AR & VR transforming Tourist Attractions & Heritage Sites? 1. Virtual Time Travel: Experiencing the past firsthand Imagine walking through an ancient castle, but instead of just seeing ruins, you see the castle as it once stood—walls intact, fires burning, people going about their daily lives. VR Rebuilding Ancient Sites: Virtual reality allows visitors to explore fully reconstructed versions of historical sites, like the Colosseum in Rome, Pompeii, or medieval castles. AR Overlays on Ruins: Using AR via smartphones or smart glasses, tourists can see lost structures rebuilt in real-time, blending digital reconstructions with physical ruins. Interactive Historical Characters: AR can bring historical figures "back to life", allowing visitors to interact with kings, warriors, or everyday citizens from the past. Makes history tangible, engaging, and educational. Visitors don’t just see history—they experience it. 2. Museums & Galleries: Interactive exhibits that go beyond the glass display For museums and galleries, AR & VR can break the limitations of static displays and bring art and artifacts to life. AR Storytelling: Pointing a phone at an artifact can reveal hidden layers of history—who made it, how it was used, and even interactive 3D models to explore. VR Museum Tours: VR allows visitors to step inside paintings, explore ancient civilisations, or handle artifacts in a digital space. Lost & Stolen Art Restorations: Museums are using AR to digitally restore stolen or damaged art pieces, giving visitors a glimpse of how they originally looked. Museums are no longer just about looking—they’re about experiencing and interacting with history. 3. Enhancing Castle & Fortress Visits with AR & VR Castles and fortresses hold centuries of history, but often, visitors struggle to imagine what they once looked like. AR & VR solve this by rebuilding these sites in their prime. AR Portals to the Past: Visitors can use AR apps to see the castle as it was in different centuries, layering digital visuals over real-world ruins. VR Castle Tours: Even if sections of a castle are closed or missing, VR can recreate entire floors, rooms, or dungeons, letting visitors walk through them virtually. Battle & Siege Simulations: Visitors can experience historical battles through 360° VR recreations, seeing soldiers, catapults, and sieges as they happened. 4. AR & VR in Historical Walking Tours City tours, battlefield sites, and archaeological digs can dramatically improve engagement with the use of AR and VR. AR-Enhanced Walking Tours: Instead of relying on a tour guide, visitors can use AR apps to see what a street or battlefield looked like in different eras. VR Ghost Tours: Some destinations are using VR headsets for spooky historical tours, letting visitors see historical ghost stories come to life in real-time. Self-Guided Immersive Tours: Instead of traditional audio guides, interactive AR tours let visitors tap, explore, and engage with content on their own terms. 5. Preserving & Showcasing Endangered Heritage Sites Many historical sites are under threat due to climate change, natural disasters, or urban development. AR & VR help preserve these sites by digitally documenting them before they disappear. 3D Scanning & Reconstruction: Using VR, endangered sites can be preserved digitally, allowing future generations to experience them in detail, even if they no longer exist physically. Virtual Access to Remote Locations: Some historical sites are too fragile for tourists, but VR allows people to explore them from anywhere in the world. Digital Twins of Cultural Landmarks: Entire cities and monuments are being 3D-scanned and recreated in VR, allowing visitors to explore heritage from the comfort of their home. As travel evolves, tourists are looking for unique, immersive experiences—and AR & VR provide exactly that. They allow visitors to see, hear, and even interact with history, creating deeper emotional connections to heritage sites. At Glasseye.ie, we believe that high-quality AR & VR content is essential for making these experiences feel authentic, immersive, and educational. Well-crafted, engaging visual storytelling can turn any heritage site into a must-visit destination—whether in person or virtually. From walking through an ancient city to witnessing a medieval battle, AR & VR are changing the way we explore history. As technology advances, these immersive experiences will only become more realistic, accessible, and essential for the tourism industry. Are you a heritage site, museum, or tourist attraction looking to bring history to life? Let’s talk about how Glasseye.ie can create stunning, immersive AR & VR content tailored for your audience. View the Lingaun Valley App and The Summer Palace 📩 Get in touch with us today! #Glasseye #ARinTourism #VRinHeritage #ImmersiveHistory #VirtualTourism #SmartTourism #HeritageTech #DigitalStorytelling

Animation has a unique way of turning ideas into engaging visuals, making complex messages easier to understand and more enjoyable to watch. Whether you're considering animation for a project or just curious about the process, here’s a step-by-step breakdown of how we create animated video in Glasseye. View one of our our animations. Illustration of a vibrant town protected by flood walls, highlighting a €1.3 billion investment in flood relief infrastructure. Step 1: Defining the Purpose and Concept Before anything else, it’s important that we have clarity on the goal of the animation. Who is it for? What story or message needs to be conveyed? At this stage, it’s all about brainstorming and refining ideas. It might involve discussions about: What the animation will achieve (e.g., explain a process, introduce a product, or tell a story). The target audience and the best way to engage them. The tone and style —should it be fun and light-hearted or professional and sleek? Outcome: A clear concept and direction that guides the rest of the process. Step 2: Writing the Script A great animation starts with a strong script. It’s the foundation that shapes the visuals, voiceover, and overall flow of the video. A well-written script is concise, engaging, and structured in a way that keeps the viewer’s attention. At this stage, key elements include: Keeping the message clear and to the point. Ensuring a logical and engaging flow. Crafting dialogue or narration that resonates with the audience. Outcome: A finalised script that serves as the blueprint for the animation. An artist meticulously sketches scenes for an animated storyboard, detailing a visual narrative on paper. Step 3: Storyboarding – Mapping Out the Visuals Storyboarding is like creating a rough sketch of the video. Think of it as a comic strip that outlines how the story unfolds, scene by scene. During this phase: The sequence of visuals is planned. Camera angles, movements, and transitions are mapped out. Key elements, such as text placements and graphical highlights, are noted. This stage is invaluable for spotting any gaps or areas for improvement before moving into full production. Outcome: A visual guide that lays out the animation’s structure. Step 4: Designing the Visual Elements Once the storyboard is approved, we begin the design phase . This is where the style, colours, typography, and graphical elements are created. Some key aspects include: Defining a cohesive visual style that matches the brand or purpose. Designing characters, icons, backgrounds, or other necessary graphics. Selecting a colour palette that enhances readability and engagement. Outcome: A collection of design assets that will be used in the animation. Step 5: Animation – Bringing Everything to Life This is where the real magic happens. Using animation software, static images and graphics are given motion, making them dynamic and engaging. During this stage: Elements are animated based on the storyboard. Motion effects, transitions, and pacing are fine-tuned. The animation is synchronised with the script to ensure fluid storytelling. Outcome: A draft animation ready for review. Step 6: Adding Voiceover and Sound Design Sound is a crucial part of making an animation feel complete. A professional voiceover adds personality, while background music and sound effects enhance immersion. This stage involves: Recording a voiceover that fits the tone and style of the animation. Selecting or composing background music to complement the visuals. Adding sound effects to give the animation a polished, professional feel. Outcome: A fully narrated and sound-designed version of the animation. A designer working on 3D modelling of vases at a dual-monitor computer setup, focused on creating artistic digital renderings while listening to music through headphones. Step 7: Editing and Refinement With all the elements in place, the animation is fine-tuned . This is when any final adjustments are made, ensuring smooth transitions, perfect timing, and overall cohesion. Some final refinements may include: Adjusting the timing of visuals and voiceover. Smoothing out animations for a natural flow. Incorporating feedback and making necessary tweaks. Outcome: A final, polished animated video ready for delivery. Step 8: Exporting and Sharing the Animation Once the animation is finalised, we prepare it for use. The video is exported in the required formats, optimised for various platforms such as websites, social media, or presentations. At this stage: The video is delivered in high-quality formats. Optimised versions may be created for different platforms. Guidance is provided on how to maximise its impact. Outcome: A fully completed animated video, ready to be shared with the world. View our animation for the OPW Creating an animated video is a collaborative and creative process that brings ideas to life in a unique and engaging way. Whether you're looking to simplify a complex topic, tell a story, or create eye-catching content, animation offers endless possibilities. Considering animation for a project? Contact us today, we are happy to help! enquiries@glasseye.ie

At Glasseye, we don’t just create visuals—we craft experiences. Whether it’s through XR (Extended Reality), motion graphics, animation, or video production, our mission is to engage, inspire, and immerse audiences in new ways. But how does it all come together? What goes into designing a truly immersive experience that feels seamless, interactive, and emotionally compelling? In this behind-the-scenes look, we’ll break down our creative process, the tools we use, and the techniques that bring our work to life. Futuristic fusion of classic and modern as a woman with white curly hair explores endless virtual worlds through a VR headset against a vibrant digital backdrop. Step 1: Understanding the Story & the Audience Every project begins with a question: What story are we telling? Who is the audience? What emotions or reactions do we want to evoke? Before diving into any visuals, we map out the experience. Is it an XR-driven brand activation? A virtual heritage tour? A motion graphics-led campaign? Understanding the end goal shapes every creative decision we make. "Technology is just a tool—what truly matters is the experience it enables. We start with emotion and build the tech around it, not the other way around." Step 2: Concept Development & Pre-Visualisation Once we have the story, we begin to sketch, storyboard, and pre-visualise. This stage includes: Moodboards & Style References – Defining the look & feel. Storyboarding – Mapping out the experience frame by frame. 3D Blocking & Previz – Using low-fidelity models to test spatial layouts in XR environments. User Flow Mapping – If it’s an interactive XR piece, we plot out how users will move through the experience. "Good design isn’t just about aesthetics—it’s about how people interact with the world we create. Every detail, from lighting to sound design, plays a role in immersion." A close-up view of an eye reveals intricate details, with vibrant reflections and textures resembling a mesmerizing landscape. Step 3: The Tools & Technology We Use We combine cutting-edge tools with artistic intuition to create fluid, lifelike experiences. Here are some of our go-to software and technologies: For XR & Virtual Production Unreal Engine / Unity – Used for real-time 3D environments and virtual production. Blender / Cinema 4D – Modeling and texturing assets for realistic XR visuals. ARKit / Spark AR / Adobe Aero – For augmented reality activations. 360° Video & Photogrammetry – Capturing real-world environments for virtual tourism & heritage experiences. For Motion & Visual Design Adobe After Effects – Motion graphics, compositing, and visual effects. Unreal Engine – Advanced particle simulations for interactive elements in XR. Davinci Resolve / Premiere Pro – Editing and colour grading for immersive video content. For AI-Enhanced Content Creation Stable Diffusion / DALL·E – AI-assisted concept art & rapid prototyping. Runway ML – Machine learning tools for enhancing motion graphics. "The right tools don’t just make things look good—they make experiences feel seamless and natural. When done right, the tech disappears, and the story takes centre stage." Step 4: Production – Bringing Everything to Life Once the concepts are locked in, we move into production mode. This might involve: Filming in Virtual or Real Environments – Depending on the project, we might shoot live-action footage, integrate green screen elements, or work entirely in virtual production. Building Interactive Assets – If it’s an XR experience, we optimise 3D assets for real-time rendering. Motion Capture & Animation – Creating lifelike human movement using mocap technology. Compositing & Post-Production – Integrating live-action, CGI, and VFX to ensure a seamless final product. Step 5: Testing, Refining & Perfecting No immersive experience is complete without rigorous testing. We focus on: User Experience (UX) Testing – Ensuring intuitive navigation in XR environments. Performance Optimisation – Smoothing out frame rates, lighting, and interactions for real-time applications. Sound & Spatial Audio – Perfecting directional soundscapes to enhance immersion. Refinement & Client Feedback – We work closely with clients to fine-tune every detail before final delivery. The Final Step: Delivering an Unforgettable Experience At Glasseye, our work isn’t just about creating visually stunning content—it’s about crafting experiences that stay with people. Whether it’s a virtual heritage tour, a branded XR activation, or a fully immersive digital world, our goal is always the same: Make the audience feel something. When we see users react, engage, and connect with our work, that’s when we know we’ve done our job. Want to create something truly immersive? Let’s talk. enquiries@glasseye.ie Agustin discusses 'The Summer Palace' #Glasseye #ImmersiveDesign #BehindTheScenes #XR #CreativeTechnology #VirtualExperiences #Storytelling

Girl virtual shopping with VR headset Bringing Your Products to Life with XR At Glasseye.ie, we know how important it is for businesses to connect with customers in a meaningful way. In today’s digital world, standing out is about more than just having a great product—it’s about how you showcase it. That’s where virtual showrooms and product visualisation come in. Imagine your customers exploring your products from anywhere, at any time, in an engaging and interactive way. With augmented reality (AR), virtual reality (VR), and mixed reality (MR), you can give them a truly immersive experience that brings your products to life. Why Businesses Are Choosing Virtual Showrooms Traditional showrooms can be costly and limited by location. A virtual showroom removes those barriers, giving your customers a beautifully designed, interactive space to browse, customise, and engage with your products in real time—without ever setting foot in a physical store. Why It Works: Always Open – Customers can explore your products anytime, anywhere. Engaging & Interactive – High-quality 3D models allow them to view products from every angle. Customisation – Let them personalise colours, features, and designs in real time. Cost-Effective – Reduce showroom expenses while increasing conversions. Seamless E-commerce Integration – A smooth, interactive shopping journey that leads straight to checkout. How Product Visualisation Elevates Sales People love to try before they buy. Product visualisation makes that possible—whether it’s using AR to place a piece of furniture in their home, a 360-degree spin of a product, or an interactive walkthrough of a new car model. Couple shopping using VR headsets Here’s How It Works: AR Product Try-Ons : See how furniture fits in a room, or how a watch looks on a wrist. 360-Degree Views: Customers can zoom in, rotate, and explore products in detail. Virtual Demos: Show off product features with interactive animations. Live Customisation: Let users tweak designs, materials, and colours to match their preferences. Who’s Already Using Virtual Showrooms? Forward-thinking businesses across industries are embracing XR technology to give their customers something extraordinary. Some of the most successful applications include: Retail & E-commerce: Clothing brands, home decor, and electronics companies making shopping more immersive. Automotive: Virtual showrooms where customers can explore, customise, and test drive vehicles in VR. Real Estate & Architecture: 3D property tours that bring spaces to life before they’re even built. Luxury & Jewellery: High-end brands using ultra-detailed 3Drenderings to showcase intricate craftsmanship. Industrial & Manufacturing: XR tools that demonstrate complex machinery and streamline training processes. Medical Devices: Healthcare companies using XR to showcase new medical technologies, provide interactive training for professionals, and improve patient education with 3D models of medical devices. Why Work with Glasseye.ie? We’re not just XR content creators—we’re storytellers, problem solvers, and innovators who love helping businesses make real connections with their customers. Whether you’re new to XR or looking to level up your digital strategy, we’ll guide you through every step. Why You’ll Love Working With Us: Tailored Solutions – We create experiences that align with your brand and audience. Photorealistic 3D & AR/VR Development – Your products will look and feel real. Easy Integration – Our solutions work across WebXR, mobile apps, and e-commerce platforms. End-to-End Support – From concept to launch, we handle everything. Data-Driven Insights – We can help you measure engagement and optimise for success. Let's Bring Your Vision to Life Virtual showrooms and interactive product visualisation aren’t just a passing trend—they’re shaping the future of retail, sales, and customer engagement. If you’re curious about how XR could work for your business, let’s chat! We’d love to hear about your brand and your goals. Whether you’re just exploring ideas or ready to create something incredible, we’re here to help. View the ABEC virtual cleanroom Get in touch with us today—let’s build something amazing together! enquiries@glasseye.ie

The Future of Art is Here Art has always been about storytelling, emotion, and connection. But today, technology is redefining how we experience and interact with art. At Glasseye.ie , we specialise in creating immersive art experiences using the power of Extended Reality (XR) and Artificial Intelligence (AI) to captivate audiences like never before. Whether you’re a museum, exhibition centre, or large-scale venue like The Sphere, integrating XR-driven digital art can elevate engagement and revolutionise your space. How XR and AI Are Transforming Art Artists and curators are no longer limited to static displays. With AI and XR technologies, art becomes dynamic, interactive, and multi-sensory. Virtual reality (VR), augmented reality (AR), and mixed reality (MR) open up infinite possibilities for storytelling and engagement. Key Benefits of XR & AI in Art Exhibitions: Immersive Storytelling – Bring paintings to life, allowing visitors to step inside an artwork. Interactive Experiences – Let audiences engage with art through movement and touch. Global Accessibility – Digital exhibitions can reach wider audiences through VR experiences. Multi-Sensory Engagement – Combine visuals, sound, and haptic feedback for a deeper emotional connection. AI-Generated Creativity – Use machine learning to create evolving, generative art that changes in real-time. Adult and child enjoying an immersive experience Where XR & AI Art Experiences Shine Museums & Galleries Traditional museum spaces are evolving. XR-powered exhibits allow visitors to experience art beyond the canvas. Imagine walking through a Van Gogh painting, seeing brushstrokes appear in real-time, or interacting with historical artefacts in AR. Exhibition Centres & Large-Scale Installations For cultural festivals, immersive exhibitions, and event spaces like The Sphere, AI-generated and XR-powered art transforms venues into interactive storytelling environments that mesmerise audiences. Public Art & Outdoor Installations Cities are embracing digital public art. AR murals and AI-driven sculptures offer interactive experiences that merge digital and physical worlds, engaging passers by in new ways. AI-Generated Art: The New Creative Frontier AI isn’t replacing artists—it’s expanding artistic possibilities. Machine learning algorithms can analyse styles, generate original artworks, and even react to audience behaviour in real time. How AI is Enhancing the Art Experience: Style Transfer & Augmented Creativity – AI can take classic styles (like impressionism) and apply them to live video feeds. Generative Art & Adaptive Installations – AI-powered art installations evolve and change based on audience interaction. Automated Curation & Personalisation – Museums can tailor visitor experiences based on interests and engagement. Why Work with Glasseye.ie? At Glasseye.ie , we blend technology, storytelling, and artistry to create breath-taking immersive art experiences. Whether you’re looking to modernise your museum, elevate your exhibition, or transform a public space, we have the expertise to bring your vision to life. What Sets Us Apart? Custom XR & AI Art Experiences – Tailored to your space and audience. Cutting-Edge Technology – We utilise VR, AR, MR, and AI to craft unforgettable experiences. Seamless Integration – Our solutions work across mobile, WebXR, on-site projections, and interactive installations. Collaborative Approach – We work closely with artists, curators, and brands to ensure artistic integrity. Let’s Create Something Spectacular XR and AI-powered immersive art isn’t just the future—it’s happening now. Whether you’re a museum looking to reinvent engagement or a large venue ready for a jaw-dropping digital art installation, we’re here to make it happen. View Glasseye's lauded immersive experiences: Illusionaries , Summer Palace and Breathscapes Get in touch with Glasseye.ie today—let’s craft the next generation of immersive art together! enquiries@glasseye.ie

At Glasseye, we believe that in today’s digital world, trust is everything. Customers are more sceptical than ever, and traditional marketing just doesn’t have the same impact it once did. This is where client video testimonials come in. They’re not just another marketing tactic-they’re a game-changer. Seeing real people talk about their real experiences with your product or service creates a level of authenticity that no amount of corporate branding can match. Here’s why video testimonials are one of the most effective ways to build trust, engage audiences, and drive conversions—and how you can use them to their full potential. 1. People Trust People, Not Brands woman giving thumbs up to camera Consumers have become experts at spotting marketing speak, and they know when they’re being sold to. But a video testimonial is different. When a real customer shares their genuine experience, it feels authentic and trustworthy. They’re not reading a script—they’re speaking from the heart, and that resonates. 88% of consumers trust online reviews as much as personal recommendations A great video testimonial puts a real face and voice behind your brand, making it relatable, credible, and persuasive. 2. Video is More Engaging Than Text While a written testimonial might go unnoticed, a well-produced video testimonial grabs attention instantly. It combines: Visual storytelling  – Facial expressions, tone, and energy make the story more compelling. Audio reinforcement  – Hearing someone’s voice adds credibility and emotional weight. Emotional engagement  – People connect with stories, not sales pitches. Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text A strong video testimonial isn’t just persuasive—it’s magnetic. It keeps viewers engaged, helps them relate to your brand, and makes them more likely to take action. 3. Video Testimonials Drive Sales At the end of the day, testimonials aren’t just about telling a great story—they’re about helping potential customers make a decision . When a potential buyer sees someone just like them talk about how your business solved their problem, it removes doubts and creates a sense of confidence in their purchase. Here’s why testimonials help convert leads into customers: They provide proof – “If it worked for them, it will work for me.” They remove uncertainty – Seeing someone’s success reassures new buyers. They are persuasive without being salesy – People prefer recommendations over ads. Videos on landing pages can increase conversion rates by up to 80%—and testimonials are one of the most powerful types of video you can use. 4. Emotion Drives Action People don’t buy products or services—they buy how those products and services make them feel. A testimonial isn’t just about listing the benefits of what you offer—it’s about showing the transformation. It’s about a real person who had a real problem and how your business provided the solution. How do you make testimonials emotionally engaging: Focus on the before-and-after journey . What was the customer’s challenge? How did you help? Capture genuine excitement and real emotions . The best testimonials feel natural and unscripted. Keep it conversational and relatable — people connect with authenticity , not perfection. 5. Video Testimonials Are Versatile & Shareable Unlike written reviews, which tend to stay on one page of a website, video testimonials can be used across multiple marketing channels, including: Website: Feature them on your homepage, service pages, or landing pages. Social Media : Short clips work great on Instagram, LinkedIn, and Facebook. Email Campaigns : Include them in follow-up emails or newsletters. Sales Pitches & Presentations: A real customer story can be more persuasive than a sales deck. One great video testimonial can be repurposed into multiple formats—short clips, reels, snippets with text overlays, or even integrated into a full-length case study. The more places you use it, the more impact it has. hands holding phones with icons How to Get the Best Video Testimonials Not all testimonials are created equal. A truly effective video testimonial should be strategic, engaging, and high-quality. Here are some tips to make yours stand out: Keep it concise – 60 to 90 seconds is ideal. Get to the point quickly. Use high-quality visuals & audio – Good lighting and clear sound make a huge difference. Ask the right questions – Instead of yes/no answers, prompt storytelling: What problem were you facing before? How did the product/service help? What’s changed for you since? Final Thoughts: If you want to build trust, increase engagement, and drive more sales, let your happy customers tell your story for you. Need help crafting the perfect video testimonials? Get in touch with us on enquiries@glasseye.ie we’d love to help bring your customer success stories to life.

If you’ve ever struggled to explain a complex idea or capture someone’s attention in a noisy digital world, you’re not alone. Video animation has become one of the best ways to cut through the clutter, making it easier to tell stories, share ideas, and engage people in ways that static content simply can’t. At Glasseye, we’ve spent years experimenting with animation and XR (Extended Reality), and we’ve seen first hand how these tools can transform communication. Whether you’re working in marketing, education, or even museum exhibitions, animation has a way of making messages stick. Animated character sitting on bench with virtual trees, hills behind Why Animation Works So Well 1. It Makes Complex Ideas Easy to Understand Ever tried explaining a technical concept, only to be met with blank stares? Animation can simplify the most intricate topics, turning them into visual stories that people can actually follow. 2. People Actually Pay Attention Let’s be honest—most of us scroll past blocks of text without reading them. But a well-crafted animated video? That’s a different story. Studies show that people are more likely to watch and remember content that’s visually engaging. And if you’re sharing content on social media, video consistently outperforms images and text posts. In fact, social media videos get 48% more views than static content. 3. It’s a Creative Playground Unlike live-action videos, animation isn’t limited by physical constraints like locations, actors, or set designs. It allows for the seamless integration of data visualisation, motion graphics, and abstract concepts, making it an ideal tool for industries that rely on information-heavy communication. Whether it's an animated infographic explaining market trends or motion graphics illustrating a scientific concept, graphical animation ensures clarity and engagement in a way that static visuals or plain text cannot. This is why fields such as science, finance, education, and corporate training increasingly rely on animation to simplify and enhance their messaging. 4. It’s Cost-Effective and Adaptable Producing live-action video can be expensive—think about hiring a crew, scouting locations, and dealing with post-production. Animation, on the other hand, is far more flexible. Once a video is created, it’s easy to update if information changes, making it a great long-term investment. 5. It Transcends Language Barriers Because animation relies so heavily on visual storytelling, it can communicate across cultures without needing extensive translation. This makes it an excellent tool for companies working with global audiences or organisations that want to make their content more accessible. Where Animation and XR Come Together If you’re into XR (Extended Reality)—which includes AR (Augmented Reality) and VR (Virtual Reality)—animation plays a crucial role in making these experiences more immersive. From interactive museum exhibits to virtual product demonstrations, animation enhances XR in ways that feel intuitive and engaging. For example, a museum using XR can incorporate animation to bring historical events to life, allowing visitors to watch a moment in history unfold right before their eyes. Who’s Using Video Animation? Here are just a few industries that have embraced animation as a key part of their communication strategy: Education & E-Learning – Making complex subjects engaging and easier to digest. Healthcare – Explaining medical procedures in ways that are clear and approachable. Technology & Software – Helping users understand new products and services. Marketing & Advertising – Grabbing attention and increasing brand awareness. Museums & Exhibitions – Creating interactive and immersive storytelling experiences. Final Thoughts At the end of the day, video animation isn’t just a trend—it’s one of the most effective ways to communicate in today’s digital world. Whether you’re looking to simplify an idea, tell a story, or just make something visually stunning, animation offers endless possibilities. Some of our animation examples OPW Additive MFG SEAI Contact us today to explore how video animation can transform your communication strategy. enquiries@glasseye.ie

Glasseye XR, Immersive Market at Cannes Sharing our immersive experiences in Cannes! We were very proud to be selected to participate in the very first #ImmersiveMarket at Cannes, and what an immense week our CEO, Janet and XR Creative Agustin Vidal Saavedra, had. Thank you to Marché du Film - Festival de Cannes and Art Explora for hosting this event and for doing such a fantastic job matching immersive producers and creators like Glasseye with curators and buyers from around the world for jam-packed days of meetings, networking events, and workshops. We learned so much, fostered new friendships and collaborations, experienced such a diverse range of exceptional projects, and had lots and lots of fun. Glasseye XR's body of work in immersive experiences was very well received and we had wonderful feedback, have a look for yourselves at some of our stunning immersive experiences. The Summer Palace, Breathscapes . and Entheon . This new Immersive Market, along with the #InnovationVillage and the #CompetitionImmersive at the festival this year, clearly validates the growing impact and importance of immersive formats across film, entertainment, and cultural experiences. We are truly grateful to have been part of it, and to have experienced it all in beautiful Cannes.