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Top 5 Video Marketing Trends for 2019
2018 was the year of exciting new trends in video marketing. 360 degree video took things to a new level, though it's still beyond the reach of most marketing efforts due to the novel nature of the technology and its associated price tag.
Live streaming also evolved in 2018, with more individuals, organizations and businesses embracing the technology than ever before. This is, in part, due to the proliferation of streaming platforms and technology throughout the year. Justin.tv and it's gaming-obsessed offspring, Twitch, kicked off the streaming trend several years back but now with Youtube, Facebook and a host of other big names jumping on the bandwagon, streaming is making its way into the mainstream.
We're deep into 2019 now (it's almost April already!) and we, at Glasseye, feel we've seen enough of the year to predict what major trends will emerge as the months roll on. As with anything predictive, this list is subject to being way off, but read on!
Environment and Sustainability
Corporate Outreach Videos
The environmental movement has been gathering speed now for decades, but with the large-scale protests happening in the US and the spectre of corporate carbon taxes on the horizon for many of the world's leading economies, we see a big push this year for big, multinational companies to show off their green credentials. Get the camera rolling on those rolling green hills, untouched sea cliffs and native wildlife - it will all serve as valuable cutaways for companies showcasing their partnership with local conservation trusts and lowering their carbon footprints. Drone footage of untouched landscapes will be invaluable too, for the high fliers out there.
Diversity and Inclusion Focus
Corporate Social Responsibility
2018 was the year of #MeToo and corporate scandal, with H&M and Starbucks getting hit hard, among others. Diversity and inclusion efforts have now become near-mandatory for large, multinational companies. This means a lot of work for video marketers like GlassEye (and you!). Profiles with female leaders, engagement with events like International Women's Day or Black History Month, and other content showcasing a diverse, gender-balanced workplace, especially in industries that typically under-represent women and minorities (we're looking at you tech, construction, manufacturing and emergency response).
Games and Gaming
Influence of Youth Culture
I'm always struck by the incongruity of one particular aspect of modern society: Most of the money is held by people from 30 up, but most of the advertising, culture and trends are targeted at teenagers and young adults. Maybe it's our desire to be 'forever young', or maybe it's just that kids are that much cooler! Either way, it's not likely to change much in 2019 and gaming culture has been wriggling its way into the mainstream for a while now. Maybe 2019 is the year when it finally breaks through in a major way? Whether it's esports, gaming references or the memes that emerge from these games, there's a lot of engagement to be had by focusing video projects on games and gamers in 2019. This is especially true if you're working with a company involved in the technology, media or sports world. With Blizzard Entertainment's Overwatch League, Valve's huge push with CS:GO and Dota 2 or the rapidly evolving and scaling Call of Duty league, esports are set to reach parity or overtake interest in traditional sports before too long.