We produced a compelling video series featuring influential female Irish designers. This initiative aimed to shine a spotlight on remarkable women in the design industry, whose stories are not heard often enough. Through this series, we highlighted Chupi Sweetman, the founder and CEO of the award-winning Irish jewellery brand, Chupi. Her inspiring journey and success were presented to encourage and motivate female secondary students to pursue careers in the creative industries. By sharing these powerful narratives, we hope to cultivate a new generation of female leaders in design, driven by the pioneering spirits of those like Chupi.
The series was proven to be highly effective, significantly increasing awareness and engagement among young women about the opportunities in creative industries, inspiring many to explore and pursue careers in design."