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GLASSEYE were asked to do a memorable campaign with regards to safety at height on a busy building site. The noir approach gave a new energy to an important safety message, increasing engagement and conveying key safety information. The campaign was bolstered by supporting media in the form of digital stings and printe media.

GLASSEYE have worked with Exyte on numerous campaigns on and off site, bringing fresh ideas and content plans to keep a large and diverse workforce engaged and informed.

A noir-ish take on onsite safety on a busy building site.

Exyte

'Stop the Drop' safety campaign

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A man in a suit with a hard hat on a building site, black and white image with text in a subtitle saying 'I was going to catch that killer'
Close up of Young man wearing a high vis vest lying on the ground with blood coming out of his mouth
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Down shot looking at man walking beneath scaffolding, lump hammer blurred in foreground
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